Lacoste once again swaps its iconic crocodile logo with another ten kinds of endangered animals.
Just last year, the huge fashion brand known for its crocodile logo, Lacoste featured ten endangered animals along with the International Union of Conservation of Nature (ICUN). Lacoste swapped the crocodile logo with endangered species including Saola and Javan Rhinos as an attempt to help raising awareness of these threatened wildlife.
Again this year, both Lacoste and ICUN continue their corporation by releasing another series of shirts featuring ten endangered species. With the title Save Our Species, the collection will be released on 22 May on International Day for Biological Diversity.
— LACOSTE (@LACOSTE) May 17, 2019
Just like last year’s campaign, the collection will only release particular amount of polo shirts in corresponds to the number threatened animals left in total. Also, Lacoste will spotlight one species in each of its nine stores globally. For instance, there will only 589 of Iberian lynx shirts on Lacoste’s Paris store as matching to the number of the animal left of all 3,520 polo shirts in total. Even so, the collection will also be available online and the all profits from both in store and online on 22 May will be donated.
So, are you excited to get yourself new polo shirt while saving threatened wildlife? Let us know in the comment below.