Following last year’s Ultra Violet as color of the year, Pantone makes life-affirming hue ‘Living Coral’ as 2019 color of the year.
As the new year draws closer, Pantone just announced its 2019 Color of the Year called Living Coral. Pantone describes the color as an animating and life-affirming shade of orange that energizes with its soft golden look.
“Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment,” Pantone says. “In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy.”
Pantone wants the color to represent the fusion of modern life, Living Coral is a nurturing color that appears in our natural surroundings and displays a lively presence within social media at the same time. To make that happen, the selection process of Pantone color of the year is not so simple. It requires thoughtful consideration and trend analysis which comes about in every color of the year selection process.
All in all, we believe that Pantone’s 2019 color of the year, Living Coral will make amazing influences throughout industries, just like what Pantone has been doing for the last 20 years.