Netflix just launched its bespoke font called Netflix Sans.
The recently announced statement from Netflix might not be your cup of tea. Netflix has been known for its use of Gotham font which for some reasons will soon be switched to Netflix Sans. Netflix brand design lead Noah Nathan told It’s Nice That that the reason behind this typeface switch is to make the identity more “ownable”.
“With the global nature of Netflix’s business, font licensing can get quite expensive,” Noah says. “Developing this typeface not only created an ownable and unique element for the brand’s aesthetic…but saves the company millions of dollars a year as foundries move towards impression-based licensing for their typefaces in many digital advertising spaces.”
In collaboration with an in-house team, the iconic font foundry Dalton Maag develops the sleek, functional typeface. However, this thing about replacing the Gotham font with Netflix Sans doesn’t get too much excitement from people. Some think it doesn’t look all that different from what’s already out there.
Netflix Sans comes with 6 different weights; regular, light, thin, medium, bold and black. Still, there’s no clear sign when the typeface will make its first appearance on the streaming platforms.