Deciding whether to get your company a rebrand can be pretty confusing, here are some reasons to help you making the right decision.
As part of your company, logo holds a role that is specific and strong for its advancement. In order to make that happen, a logo should have all you need to represent visions of your company. It’s not an easy task to make a professional logo, especially when you started a small business. However, investment in an effective logo can save you money first thing rather than keep changing it every once in a while. In addition to this, we have some more reasons to assure you whether to retouch your company’s logo or not.
Your logo doesn’t stand out
First but most important reason is that your current logo doesn’t stand out. We all know that there’s a stiff competition in every market and logo takes a huge part to make your company recognizable. This is right when you need to redesign your logo to make it unique and stand out from your competitions. You might know it but we got to tell you once again that logo can really bring positive or negative perceptions about your brand and we’re sure you don’t want them to be negative ones.
Your logo is not versatile
A great logo should have multiple functions while consistently represent your brand. You might want to reconsider a redesign based on how versatile your logo is. Your logo will make appearances across wide range of platforms and here are some questions to put in mind. Does your logo look good as printed in black and white or in smaller media? Does it get blurry when viewed in cellphones? If the answer is no, redesigning your logo is definitely the right option.
We understand that some of us still have the exact same logo for our 10 year old business, or older. Well, this is not actually a bad idea at that time to do your own logo with the old software as a DIY project. However, your logo needs a makeover to keep up with the times. We don’t suggest you to get all funky all of the sudden with your new logo but we want you to make it work effectively in this modern era.
Additionally, as your company must have evolved throughout times, your current logo may no longer represent your brand. By all means, renewing your logo is actually inevitable at some point.
Your logo is too complex
Complexions on your logo might create uniqueness but that’s not the only way to make your logo special. Too many details can be pretty confusing for customers, and it’s even hard to comprehend sometimes. The best bet is to simplify your logo, keep it humble with loads of functions that can boost your company. Once again, just be clear of what you want to offer to customers.