The famous record label gets a rebrand and there’s more to it.
Warner Music announced big news on its rebranding. It has several changes all at once and is part of a wider rebrand for the label. The rebranding includes a new logo and the removing of the word ‘Bros.’, leaving it with Warner Records.
This whole move by Warner Records is part of the label’s continuing evolution under the recent leadership change. “For the first time in the label’s history, we’ve had the opportunity to create a distinct, modern identity entirely of our own”, said The U.S. Co-Chairman/COO and Co-Chairman/CEO Tom Corson and Aaron Bay-Shuck in a joint statement.
Warner Bros. Records has been known for its 61 years old iconic shield logo and now gets a redo in partnership with the world’s largest design firm, Pentagram. The design company helps Warner Records to deliver its flexibility to embrace all Warner Records artists and all genres of music around the world through its new logo. The circular icon—suggesting a record, a sun, and a globe—is a nod to the label’s past, present and future.
The logo however receive quite critics from the design community. Regardless how everyone feels about it, the identity rebrand couldn’t be better. The label feels it is at a moment of reinvention that builds on legacy, while moving into a future driven by fearlessness and creativity.
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